Selecting a Realtor®
Your most important decision when selling your home is the selection of the person you choose to represent you.
The job of your listing agent is to support you in selling your home with the best possible terms, and to aid you through the entire process.
Your agent will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.
Tips For Selecting A Realtor
Your Real Estate Professional should be:
- Aware of the complicated local and state requirements affecting your transaction.
- Effective in multi-party, face-to-face negotiations.
- Expert at marketing your property to ensure the maximum exposure.
- Knowledgeable in the technology resources that facilitate the transaction.
- Supported by professional legal counsel.
- Someone with whom you are comfortable.
CENTURY 21 Holt Realty Marketing Strategy
In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:
- Deciding when to put your home on the market.
- Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
- Estimating probable net proceeds.
- Making your home appealing to the greatest number of potential buyers.
- Extensive professional Internet and local marketing plan.
How We Market Your Property
- Place eye-catching "for sale" sign and permitted directional signs on the property
- Installing a lock box to make it easy for agents to show your home.
- Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
- Create a flyer/brochure highlighting the features and benefits of your home.
- Execute a massive Internet campaign including ads on Realtor.com, Zillow.com, Trulia.com, Yahoo Real Estate, FrontDoor.com (HGTV), HomeScape.com, RealeFlix.com, Openhouse.com, Google Base, Cyberhomes, Century21.com, CraigsList, backpage.com, edgeio, HotPads, Oodle, Propsmart, AOL Real Estate among others.
- Hold open houses when appropriate.
- Contact your neighbors to promote the property.
- Feature your property on our popular web site and REALTOR.com.
Managing the Transaction
You'll appreciate having a strong advocate on your side during the transaction!
Negotiating the Offer
Your agent will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your agent will leverage their experience and skills to advocate your interests:
- Reviewing the contract and obligations before you sign.
- Explaining how contingencies and release clauses work.
- Protecting you from signing a "blank check" for unknown problems or repairs.
- Defining legal disclosure requirements.
- Orchestrate the offer process for "back-up" offers, if necessary.
Throughout the negotiation, your agent will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.
After the Offer is Accepted
Once an offer is accepted, your agent will manage all the details to make the process as stress-free and efficient as possible:
- Staying in contact with the buyer's agent to ensure a smooth escrow.
- Following up on the progress of the buyer's loan.
- Monitoring all contingency removal deadlines.
- Assisting you if a conflict with the buyer arises.
Finalizing and Closing the Transaction
Finalizing the process includes reviewing all closing documents and
ensuring both parties have copies. When the transaction has closed,
your agent will deliver the closing check to you and the keys to the
new owner.
